Honda versus Toyota

Hanging out with the owners I hear brief comments about "Prius+". There's almost a quiet fear that a modified Toyota will come spoil their party at the next Tour De Sol. And why not? The Honda may be the most efficient car on the road, but Toyota outsells it 20 to 1. Further, the Prius+ team is selling a product that converts a gasoline hybrid to one that can plug into your electrical socket at night. It's a matter of cost too. A Prius+ conversion will set you back $10,000-$12,000 (keep in mind; this is in a $22,000 car). A MIMA board that you install yourself will set you back $650. "Prius owners don't even know the Insight Exists" - Armin